Website redesign: modernise without starting from scratch.
Your website already exists. It no longer reflects what you do, it displays poorly on phones or it has become impossible to update — but not everything needs throwing away. A redesign keeps what works, fixes what holds you back, and brings your site up to the level of your business today.
Is your website working against you?
- It displays poorly on phones, or you have to zoom in to read it.
- It takes several seconds to open, and visitors leave before seeing anything.
- Its design has aged, and it no longer looks like what you sell.
- Some information is wrong or incomplete, and you cannot fix it yourself.
- It gets visits, but nobody gets in touch.
Repair or redesign your website?
An older website does not automatically need a redesign. A targeted repair may be enough if the problem is isolated and the structure still fits your needs. A redesign becomes useful when the visitor journey, content or technical foundations need to be reconsidered together. The diagnosis identifies the work that matters before it is priced.
A targeted repair
A form that no longer delivers enquiries, a poorly placed button, outdated opening hours or an oversized image: start by identifying the cause and checking what still works.
Suitable when: your pages still represent your business, you can update them and the issue can be fixed without rebuilding everything.
The repair is scoped and quoted separately. A single problem does not, by itself, justify a complete redesign.
A planned redesign
Your services are hard to understand, navigation no longer fits visitors’ needs or the existing tools prevent the site from evolving.
Worth considering when: several changes depend on each other and isolated fixes no longer meet the need.
We identify what should be kept, rebuilt or moved. Chameleon redesigns start at €1,200, with a quote after the site review.
Where does maintenance fit? It looks after a site that works satisfactorily. It does not replace major repairs or a new design. See the WordPress maintenance scope: Essential from €49/month, Comfort from €89/month.
Five checks before making the decision
- Your goal: which services should visitors understand, and what action should they take?
- The mobile journey: can they read the information, use the menu and contact you easily?
- Actual operation: does the form really deliver the enquiry? A malfunction is not just a design issue.
- What is worth keeping: existing pages, text, images and URLs; search and traffic data where available.
- The full cost: initial work, hosting, any licences and ongoing support; the scope is set out before you agree.
A site receiving few enquiries does not necessarily need a redesign: visibility, offer clarity and the relevance of visits also need examining. No Google position or number of enquiries is guaranteed.
If a new structure is needed, the One Page or multi-page guide helps you choose a format. To prepare our conversation, send the website address and the issue you are experiencing through the contact form. Do not include a password.
Chameleon Digital Studio guidance · Updated 9 October 2026 · Written with AI assistance. For a migration involving URL changes, see Google’s guidance on redirects and checks.
What a redesign actually changes
Before: information is scattered
The offer and contact details are hard to find.
After: a clear path to contact
Services are easier to scan; the next step is visible.
What you can see
A current design consistent with your trade, readable navigation, well-organised content, and a polished display on desktop, tablet and smartphone.
What you cannot see
Faster pages, a clear structure for search engines, clean tags and structured data, and a site you can update yourself.
Preserving your content and your existing search visibility
- Your text and images are carried over. What is still accurate stays; what has aged is rewritten with you.
- The addresses of your important pages are kept where relevant, and properly redirected where they have to change. The aim is to preserve what exists as far as possible — no redesign, mine or anyone else’s, can guarantee that your positions in Google will be maintained.
- Your domain name remains yours and, in the normal case, does not change — as long as the project allows it.
- Where the set-up allows it, the old site can stay online while the new version is being prepared. The switch happens once the result has been approved.
A redesign also needs checks after launch
A new design alone does not validate a redesign. The checks are adapted to the site and set out in the quote: pages to preserve, enquiries to receive and access to retain.
Before: establish a baseline
List important pages, documents and links already pointing to the site. Where search and traffic data are available, use them as a reference. Plan a backup and the conditions for restoring the previous version before the switch.
URLs: preserve the right route
For each URL that changes, identify the equivalent page and plan a direct permanent redirect. An old service page should lead to the corresponding service; sending every old URL to the home page is not a solution.
At launch: test the journeys
Check priority pages, mobile menus and downloads. For a form, verify the confirmation and receipt of the enquiry. Review indexing rules, the page addresses declared to search engines and the sitemap of the published version.
After: monitor the evidence
Review access errors, indexing and the search data available. An accessible page is not necessarily indexed; an appearance in search results is not a client enquiry. Launch checks and any ongoing monitoring have separate scopes, agreed in the quote.
To prepare the review: provide the website address, your three priority pages and the main issue you are experiencing. You can also describe the changes you want and the tools to keep. These details help us scope our first conversation; do not send a password through the form.
Chameleon Digital Studio method · 11 October 2026 · Written with AI assistance. Technical reference: planning URLs, redirects and migration monitoring — Google Search Central. Visibility can fluctuate during a migration; no ranking preservation is guaranteed.
How it works
Let’s talk about your project →
Timing and budget
The quote is drawn up after the audit: the work depends on the state of the existing site, the number of pages and what can be kept.
After our free initial discussion, the site review and receipt of the information needed to price the project. For a showcase website, allow 2 to 4 weeks as a rule, depending on the complexity of the project and how quickly the content is provided.
A few of the studio’s projects
Lacanau Classic Auto
Showcase website for a local classic car club: a strong identity, an events calendar, a gallery and a mobile-friendly layout.
Les Clés de la Bienveillance
Showcase website for a holiday rental concierge service in Lacanau: clearly presented services, a welcoming visual identity and easy contact.
These projects are new builds: they illustrate the level of design, integration and finish that is applied to redesigns as well.
Frequently asked questions about redesigns
Can a website redesign be handled remotely?
Yes. We start by reviewing your website and goals in a remote conversation. We agree on the access needed; a dedicated account is preferred where the set-up allows it. The new version is prepared alongside the existing site where possible, then you review it. The switch is planned after your approval, with any expected interruption announced in advance.
Will I lose my search rankings?
This is the point I pay the most attention to, and also the one where honesty matters most: nobody can guarantee that your positions in Google will be maintained. What can be controlled is the quality of the migration — page addresses kept where relevant, clean redirects where they change, the content that ranks you today carried over rather than deleted. That is what gives the best chance of preserving what exists.
Can I keep my host and my domain name?
Yes, in the vast majority of cases. The domain name remains yours and does not change where the project allows it. The hosting is kept if it is suitable; if it is not, I tell you at the audit stage, with the reasons.
Will my site stay online during the work?
In most cases, yes: the new site is built alongside. Where the set-up allows it, the old one stays online during preparation, and the switch only happens once you have approved the result. Some set-ups require a short interruption: in that case it is announced and scheduled with you.
Does everything have to be rewritten?
No. We start from what exists. Some text is still accurate and is carried over as it is; other text has aged and is reworked together. You do not have to start from a blank page.
Will I be able to manage the site after the redesign?
Yes. The site is built on foundations that are easy to pick up, and I show you how to update your content. If you would rather delegate, a maintenance service is available.
You deal directly with me.
Sébastien Leichner
Founder of Chameleon Digital Studio · Lacanau
A redesign starts with a diagnosis, not a mock-up: what already works, what holds you back, what deserves to be kept. I carry out that audit, I do the integration, and I handle the switch-over. You have the same person in front of you at every stage.
Let’s talk about your website
Based in Lacanau, I work with businesses, tradespeople, associations and freelancers in Gironde, and remotely throughout Nouvelle-Aquitaine and across France. The first conversation is free, and the quote is sent within 24 business hours after our discussion, the site review and receipt of the information needed to price your project.
Prefer a direct conversation?Call +33 6 79 38 31 19Email the studio